Conceptual designed is based on the following composition strategies: The general idea is to expose every objects ordered and exhibited without its packaging. The product will be shown at 1.1 meters high. At this height the product is easily touched, smelled, seen and manipulated. We will study the right position for each product in any case.
STAND ́S VANISHING
The main strategy to design and compose is to show the product value. To emphasize the product, the secondary surrounding objects dissappear, showing it as direct as possible. This is the reason why we do not use opaque materials. We only use transparent ones. The geometry of the main exhibition elements is cylindrical. This geometry gives us a smooth boundary and avoid the presence of corners. Stand is composed just by products (physical and virtual) and people.
ZONING THE PRODUCT BY DENSITY. COMPLEMENTARY PRODUCTS.
The product is distributed according its qualities. Thus the products generate spaces where value is placed on the colors, flavors, aromas and textures for contrast or range. The density of the exhibition gives the product relevance and creates space. The Stand is materialized with the arrival of the product, WHICH UPON EXPOSURE modifies the image stand.
REPEATING ELEMENTS WITH THE SAME SHAPE AND SIZE.
Exhibitors elements are always the same size and have the same shape and usually will be located at the same height. Repeating the same support makes stand out the exposed product. Similar containers to different products show us the differences or similarities between the same product by comparison.
VARIABILITY OF EXHIBITORS ́USE AND DISPOSITION
The versatile design of exhibitors will give us the chance to convert the exhibition into a cocktail where the waiters raise their trays to serve the product the visitors. In addition, may be tested daily experiences of different distribution. It would be one stand and many.
TOWERS AS LANDMARK
The glass towers house the meetings. They are a transparent but protected space. The towers are a reference and reach the maximum height, 4.5 m. LED technology will announced meetings, events, and presentations at the top.